Recent Projects
UCLA WBB Strategic Program Coverage & Visual Strategy
Producer, Photo+Vidoe Shooter, Editor
As the coaching staff of UCLA's women's basketball team made a deliberate push to build buzz and elevate a special group that wasn't getting talked about enough. My work has focused on supporting the team's current content efforts and shaping how the team’s dominance is seen and understood, while not losing sight of the players stories that feed into the greater narrative of the season.
The idea is to make people love this team for both their performance and their stories, highlighting identity, momentum, and narrative as they’ve emerged as one of the top programs in the NCAA and a national title contender.
Whatrr Awareness Campaign
Crowdfunding + Promo Update
Director, Producer, Shooter, Editor
I contributed to a two-part video campaign for a biodegradable water bottle brand, beginning with a video featured as the main element in its Kickstarter campaign designed to communicate the product’s innovation, sustainability mission, and real-world impact in order to drive funding.
Something really important in the original kickstarter video was touching on the founder's story in addition to the product. Emotional connection and storytelling would be the key moving forward for this company. The founder is really passionate about the mission behind the product he created, so I knew the added value and impact it would have for people to know and trust the founder in this context. I helped guide and direct him to express his sentiments and story in the video in order to connect both him and the product together, creating a complete story.
Following the campaign’s success, I worked on a second video focused on product education, highlighting key statistics, material benefits, and newly developed packaging that resulted from the Kickstarter’s momentum. Together, the videos supported both awareness and conversion, showing how storytelling can evolve alongside a product from concept to market.
Startup Village Retreat Recap & Promo
Director, Producer, Shooter, Editor
I was brought on to direct, capture, and edit a start-up community retreat video with the goal of balancing energy, connection, and real productivity.
This job came from company management that didn't have a strong grasp on the content market, so going through a video plan and figuring out how to tastefully incorporate some of their previous inspiration was the first step.
Rather than presenting the event as purely recreational, the video was intentionally structured to show how meaningful work, collaboration, and culture-building coexist, creating an authentic asset the company could use to promote future retreats. The client had some
The final piece functions both as a documentation of the experience and a strategic marketing tool, designed to attract future participants by showing what the retreat actually delivers.
PAC-12 NETWORKS "OUR STORIES" - MATEO OLMOS
Director, Producer, Shooter, Editor
Planned and executed a long-form feature for the Pac-12 Networks running documentary series "Our Stories" from start to finish.
I pitched the idea of featuring Mateo Olmos for our Black History Month special episode after researching and learning about his unique cultural background and experiences; he was an interesting person with a story to share. The idea was accepted and I was named the director of the project.
The feature was shot in one full day on-site at Oregon State University with myself and an assistant shooter, and edited the following week.
PAC-12 TAILGATE SHOW
Producer, Shooter, Editor
Helped to launch a new weekly road show for the Pac-12 Network called "The Tailgate Show." Traveled as part of a two-person field team to produce and shoot content for each of the 12 weeks of the college football season.
Each show features traditions, stories, and fun with the host to show what makes each school in the Pac-12 special.
BAYLOR TRACK AND FIELD SOCIAL MEDIA PROMOTION
Content Strategist, Director, Producer, Shooter, Editor
Recruited to take the lead on improving and expanding Baylor Track and Field's social media game with a new and refreshed creative vision.
I organized a plan of action for the improvements I wanted to make in order to elevate the Team's platforms to the highest level and appeal to recruits. My focus was on photos and short-form media.
A crucial component in the plan was to highlight the athletes and gear to a degree that is usually only seen in football media to show that Baylor cares about track. A two-day evening shoot I conducted was pivotal to this goal.
While on on the project, I curated a large pool of content that included photos, videos, GIFs and graphics for the full-time staff to utilize once my contract period was finished. I shot and edited every photo and video minus the footage taken from broadcasts and meets.
U.S. SOCCER FEDERATION WOMEN'S U-20 CONCACAF WORLD CHAMPIONSHIP
Producer, Shooter, Editor
Spent a month in The Dominican Republic with the Under-20 U.S. Women's National Soccer team for the CONCACAF World Championship.
I was the sole media provider for the duration of the tournament.
Worked with the coaching staff and PR coordinator as to what photo, video, and graphic materials needed to be produced for social media platforms and for the players.
