Content that creates emotion.
What entices people to book a flight? It's usually not for the airplane itself, it's for the promise of a great experience at the other end of the flight! Building out the story of an experience or a lifestyle at a resort or travel destination is what separates great content from everything else. When people can see themselves having the time of their life at a place before they even get there, and that's the secret that most brands don't think about.
I specialize in crafting the story that puts the viewer in the destination before they even book the trip. THAT is how you get conversions and stand out in a sea of options!
"73% of travelers say they check the social media of a place or travel brand before they book."
What does the consumer look for?
Picture this...
You want to plan a trip to an incredible destination you’ve never been to. It’s exciting, but hard to know where to start. So you check out the location tag on Instagram to see where the hot spots are. Maybe you even look at a few hotels on Expedia? You eventually narrow down the choices to a few options and then you book your favorite without ever physically seeing any of them. That’s the power of
well executed content!
In a world fueled by visuals, what does your content say? Great content sells the story of the whole experience of being in a particular place, and persuades potential visitors to choose you out of the abundance of other options. I strive to be the best photographer and videographer to help you dominate location tags, create meaningful connections, increase website conversion rates, and do what you do best…
Create memorable experiences!
How Can I Help You Improve Your Business?
Not all content is created equal, that’s why enlisting the help of a professional hospitality photographer is crucial to creating a well-rounded content machine for your business. I not only understand angles and lighting, but can implement cutting edge strategy to get the most return on your content investment! Some of the categories of content are:
"Lifestyle" Photography
Liven up your imagery and add a human element. Show off the lifestyle they could be living and allow potential guests to immerse themselves in your unique experience and see why you’re different.
Videography
If a picture is worth 1000 words, a video is priceless. Video for travel brands and hotels have an almost 30% higher ad recall and is a major factor in guests booking decisions.
Travel and resort videography is the perfect way to capture the beauty and excitement of a vacation or destination. From breathtaking landscapes, to a facility tours, to thrilling activities, I can capture it all!
Social Media Content
More than ever, travelers are using social media to inform their travel plans. We make creating consistently engaging, and conversion-focused content a breeze.
Architecture & Facility Photography
Show off what makes your property uniqe!
I make it easy to meet Expedia’s recommended minimum of 20 images (or more for larger properties) for your website and OTA listings.
Highlight the beauty and elegance of your resort to entice guests to book their stay and elevate your resort's marketing to the next level!
